Halkla İlişkiler ve Tanıtım Tezli Yüksek Lisans Diploması

Comprehends the importance of P.R. activities in the private and public sector. Achieve the ability of defining ‘public relations’ related concepts. Plans and adopts public relations campaigns to realize organizational image and reputation.Evaluates the social effects and their range of public relations practices.Finds solutions in favor of the organization by evaluating the issues, chaos and crisis that can occur in national or international aspects in social and organizational matters Follows the improvements in the field and deepens the knowledgePossesses the know-how to improve a point of view among disciplines.Uses the terminology of P.R. effectively and efficiently.Makes research, planning, practice and evaluation from the point of basic principles of P.R. profession.Uses new communication technologies during the P. R. practicesUses media to achieve organizational image, respect and reputation by establishing good relations with media. Acts with a conscious of public responsibility and Professional ethics in P.R. practices.Acquires a systematic thought and critical point of view.Comprehends the significance of P.R. activities.Establishes communication efficiently with the existing and potential target mass.Takes strategic decisions and apply in the working environment. Uses language effectively both in oral and written statements. Can transform the theoretical knowledge in the field to the professional technique. Have the consciousness of social responsibility during the professional practices.

70 % attendance is a must for graduate courses. Examinations may be written, oral or both and may include take-home as well as lab and computer work. At least one 1hr mid-term and one 2hr final plus a completion (in case final grades are insufficient) examination is administerd by the instructor. Course grades are based on term work (30 %) and final (or completion) exam (70 %) results. A student in MS (PhD) program is considered successful if course grade is at least 65 (75), out of 100. Course grades are then converted to equivalent letter grades according to the following scheme: Letter Coefficient Grade (100 based) AA 4,00 90 – 100 BA 3,50 85 – 89 BB 3,00 80 – 84 CB 2,50 75 – 79 CC 2,00 65 – 74 FF 0,00 0 – 64 G (Pass) M (Exempt) D (No attention) K (Fail) E (Incomplete) Letter grades (G), (M), (K) are not considered in GPA calculations.

To be admitted to the master’s program, candidates are required: 1-To have an undergraduate diploma in the field determined by the executive board of Graduate School of Natural and Applied Sciences. 2-To have received at least 55 (sözel) points in the ALES (Academic graduate education examination). 3-To have obtained at least 55 points upon summing up 60% of the ALES science points and 40% of AGNO (Undergraduate Nominal Grade Average). 4-To take place among the candidates with the highest grades who are listed begining from the highest points, considering the number of the students to be addmitted. 5-To have completed successfully the science preparatory class in 1 year if admitted with the requirement to attendant science preparatory class. 6-Students from other nationalities are required to have knowledge of Turkish language at B2 level (or 70 out of 100 achievement) according to ELP (European Language Portfolio). 7-Students from the Public Relations and Publicity Departments in other universities are also admitted providing that they meet the requirements of interuniversities students transfer. Requirements for application and admission to the program are announced in the website (www.fbe.atauni.edu.tr) of Graduate School of Natural and Applied Sciences before each academic term has began.

Graduates take professional role in establishment of many public and private sector. Graduates can make a an academic career their in the field.