Halkla İlişkiler ve Tanıtım Lisans Diploması

 ISCO:08

 ISCO:08

Along with the formation of modern society and the development of democratic system and free market economy, new methodologies and techniques for creating a strong representation in areas such as public relations, publicity, image, propaganda and advertising became more crucial in public domain. As a result of the urgent necessity of means and organisations for propaganda and publicity of the newly formed countries, especially the United States of America, with the aims of self-promotion, proving existence and forming power domains, initiation of the formation process in a professional manner for this field draws attention.

In the same way, in parallel to the development of a democratic system based on the principle of election, politicians tended to find the secret to success in politics among the techniques and methods of public relations such as publicity, propaganda, and advertisement. On the other hand, due to the competition that started together with the transition to a free market economy; companies, organizations and individuals who do business in the market started to consider promotion, advertising, propaganda, as well as public relations as the key to success, so the need for professionalization has emerged in this field. Hence, beginning from the 20th Century, it was inevitable to include public relations in communication education at colleges and universities. At this point, the field of public relations is a promising professional and scientific field within an interdisciplinary pattern. Üsküdar University Faculty of Communication, Public Relations and Publicity Department providing undergraduate education aims to educate experts in public relations sector and qualified academicians of the future.

• Education and training are provided in formal, open or distance education formats. In addition, practical training is provided in laboratories and workshops within higher education institutions or as internships or workplace training in industry, health institutions and workplaces.

• This Program is provided with a Full Scholarship.

•  Be able to interpret the theories, concepts, methods and ideas that form the basis of the field of public relations.
•  Knows that public relations is a management function, evaluates it within the framework of organizational communication models and operation.
•  Knows the importance and role of public relations and publicity within the framework of integrated marketing communication.
•  Use the necessary data for content production and dissemination with scientific methods, know how to research, plan, practice, measure and evaluate.
•  Produces solutions for communication problems encountered in the field of public relations, knows the crisis management processes.
•  Has knowledge about perception and reputation management of institutions and organizations.
•  Follows the developing technology related to the publicity of institutions and organizations and reflect it in the field of Public Relations.
•  Knows the ways to reach information in the field, uses the relevant tools, knows how to make periodic reports about the activities.
•  Express himself/herself correctly in written and oral in his/her field, and can use effective presentation techniques efficiently.
•  Recognizes controlled/uncontrolled media choices, plans and uses media contents accordingly.
•  Has knowledge on international communication, international public relations, public diplomacy and lobbying activities , law and regulations.
•  Has knowledge about occupational health and safety while conducting internal and external communication studies of institutions and organizations
•  Organizes the events of institutions and organizations.
•  Identifies the basic dynamics of the field and transforms the current changes into a strategic plan.
•  Develops a critical perspective on sectoral practices in the field, takes responsibility individually or as a group member.
•  Follows the global practices used in the field of Public Relations, has the ability to communicate with colleagues.
•  Observes the awareness of social responsibility and public interest by determining the socio-economic dynamics of the society in which it is located
•  Produces projects in the field of public relations, observes professional ethical values.
•  Has the ability to communicate effectively in at least one foreign language, verbally and in writing (European Language Portfolio B1 General Level).

Has advanced level of the following key competencies:

• Literacy competence

• Multilingual competence

• Mathematical competence and competence in science, technology and engineering

• Digital competence

• Personal, social and learning to learn competence

• Citizenship competence

• Entrepreneurial competence

• Cultural awareness and expression competence

Assessment and evaluation in Public Relations and Publicity for each course is done via at least one midterm and one final exam. In addition to those, there can be evaluation of quizzes and homeworks. In the evaluation process, the instructor will take into consideration the statistical results of the exam scores students get through the semester and the scores are converted into letter system within the framework of regulations outlined in the directive. Students who get AA, BA, BB, CB, or CC are considered to be successful from the relevant course.  Students who get DC or DD are considered to have passed that course. Students who get FF are considered unsuccessful, and they have to take the course and fulfill exam and attendance requirements. Courses, in which the grade is determined as M and G, are not evaluated in the calculation of GPA. In the determination of GPA relative evaluation system is used, however when a class consists of less than eight students the table below is used. Letter grade Coefficient The equivalent AA 4.00 90-100 BA 3.50 85-89 BB 3.00 80-84 CB 2.50 75-79 CC 2.00 70-74 DC 1.50 65-69 DD 1.00 60-64 FD 0.50 50-59 FF 0.00 0-49. For students to graduate from the program, it is required for them to successfully complete 240 ECTS credits and GPA of the student must be 2.0 or above. It is also asked from the students to write a finishing project and prepare an oral presentation of it. (On the 8. Semester)

In order to monitor the quality of higher education programs;

• YÖK is responsible for planning, organizing, managing and supervising the education and training and other activities carried out in higher education institutions.

• “University Monitoring and Evaluation Reports” of higher education institutions prepared within the framework of the criteria determined by YÖK are published every year. The reports prepared according to these reports, which include quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

• YÖK publishes the “Foundation Higher Education Institutions Report” containing academic, administrative and financial data of foundation higher education institutions every year. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. The quality assurance of undergraduate programs in higher education is provided according to the “Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs”:

1. Creation and Approval of Curriculum:

1.1. YÖK determines the minimum standards and criteria required for opening undergraduate departments and programs in higher education institutions.

1.2. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to students are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.3. The curriculum of the National Core Education Programs is implemented by higher education institutions with the approval of YÖK after being approved by the relevant Deans' Council.

2. Measurement-Evaluation: How the measurement and evaluation of the learning outcomes that each undergraduate program will provide to students will be carried out is carried out in accordance with the education, training and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs receive a bachelor's degree if they successfully complete the course credits and other obligations determined by higher education institutions.

4. Self-Assessment-External Assessment: In the context of continuous monitoring, higher education institutions enter the “Internal Institutional Assessment Reports” of the previous year into the Information System prepared by the Higher Education Quality Board (YÖKAK) at the beginning of each year. YÖKAK shares the “Institutional Feedback Report” prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions made by accreditation institutions authorized or recognized by YÖKAK also show that the quality assurance of the qualifications of the programs is provided. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with its legislation.

    Quality standards are supervised by the Communication Research Association (İLAD).

Akreditasyon Başlangıç/Bitiş Tarihi:04.04.2024- 04.04.2029

Students’ admission to the department takes place in case of the completion/ achievement of the processes and exams determined by OSYM within the framework of university's academic and legal regulations. In accordance with the relevant regulations, the framework of which is determined by OSYM, the acceptance of students to this program is done via exam center according to state exam called YKS. (Relevant section is SÖZ) After students report their preference of the programs they would like to study, they will be placed by ÖSYM according to their scores they get from the state exam. Students, who begin to study an equivalent degree in Turkey or abroad can apply for lateral transfer. Acceptance of students starts before the semester begins; every student’s condition and the degree student is applying to are taken into consideration and examined distinctively. More comprehensive information about university entrance is available in the University Catalog. The acceptance of students to programs that have General Academics Exchange Protocol is done via the protocol (ERASMUS, FARABİ, MEVLANA and so on) that is made between Üsküdar University and partner universities. Students can register to the program in case of approval from the relevant academic unit. It is demanded from the students to have the adequate knowledge of foreign language in order for them to follow the courses.

Prospective graduates will be innovative, creative and communicative individuals skilled in analytical thinking and knowledgeable about the market. Public Relations and Publicity Department, students in accordance with their abilities and preferences of the profession of advertising specialties aims to redirect to. Customer Representative, Creative Generation , Advertising Design and Technical Production Corporate Communications Specialist, Political Communication Specialist, Strategic Communication Management, Social Media Specialist as a lot more work in the field of academia and industry can work.

1. Law No. 2547 on Higher Education

1.1. Regulation on the Principles of Transfer, Double Major, Minor and Inter-Institutional Credit Transfer between Associate and Undergraduate Programs in Higher Education Institutions

1.2. Regulation on the Continuation of Undergraduate Education of Vocational Schools and Open Education Associate Program Graduates

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

The qualification is valid at all times.